Red Bull Racing and Nissan to Collaborate on Engineering, Tech—Maybe Even Road Cars

Almost 18 months ago, Infiniti cut a check to plaster its logo on Red Bull Racing‘s world-championship Formula 1 cars. Easily written off as an advertising effort best characterized by MBA-speak such as “synergistic” and “visitivity,” there’s far more depth to the Infiniti-RBR tie-up than just decals, says Andreas Sigl, the Infiniti marketing exec charged with overseeing his company’s role in the partnership. Here’s what we can expect to see. Read full story »

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Masahiro Hasemi Naoki Hattori Paul Hawkins Mike Hawthorn Boy Hayje